Spatial ventriloquism refers to a shift of perceptual location of a sound toward a synchronized visual stimulus. It has been assumed to reflect early processes uninfluenced by cognitive factors such as syllable congruency between audio-visual speech stimuli. Conventional experiments have examined compelling situations which typically entail pairs of single audio and visual stimuli to be bound. However, for natural environments our multisensory system is designed to select relevant sensory signals to be bound among adjacent stimuli. This selection process may depend upon higher (cognitive) mechanisms. We investigated whether a cognitive factor affects the size of the ventriloquism when an additional visual stimulus is presented with a conventional audio-visual pair. Participants were presented with a set of audio-visual speech stimuli, comprising one or two bilateral movies of a person uttering single syllables together with recordings of this person speaking the same syllables. One of movies and the speech sound were combined in either congruent or incongruent ways. Participants had to identify sound locations. Results show that syllable congruency affected the size of the ventriloquism only when two movies were presented simultaneously. The selection of a relevant stimulus pair among two or more candidates can be regulated by some higher processes.